Advertise With Us

Defence Street reaches people at the point where they are actively looking for suppliers, products and partners in the defence sector. Advertising here places your brand next to that search rather than interrupting something unrelated. Every option below can be bought on its own or combined into a campaign.

Who reads the site

• Procurement and sourcing teams building supplier long lists.
• Primes and system integrators looking for subcontractors, indigenisation and offset partners.
• Business development, sales and marketing teams tracking competitors and categories.
• Design, engineering and programme staff researching subsystems and components.
• Journalists, analysts, researchers and students working on the sector.
• Trade bodies, exhibition organisers and government relations professionals.

Readers come from India and from the wider international market, and they arrive mainly through search, so most sessions begin with a specific category, product or company in mind. Current audience figures are given in the rate card.

Featured listings

Your company or product record is promoted to the top of its category and search results, marked as featured, and given a larger card with your logo and a short strapline. A featured listing keeps all the fields of a standard record and adds priority placement, so a visitor browsing your category sees you before they scroll. Available by category, by country or across the whole directory, and sold by month or by quarter.

Category sponsorship

Take exclusive sponsorship of a category and your brand appears on the category landing page, on the filtered listings inside it, and on the relevant Top 5 and Top 10 pages, with a labelled sponsor panel linking to your listing or a page of your choice. Only one sponsor is carried per category at a time. Sponsorship does not change the order or the wording of any record, and sponsored placements are always marked.

Banner placements

Display units are available on the home page, on company and product listing pages, on individual record pages, inside news and blog articles, and on search results. You can target by section, by category and by country. Creative can be supplied by you or produced from your existing material, and standard formats and file limits are set out in the rate card.

Newsletter inclusion

Our email newsletter goes to subscribers who have opted in for industry updates. You can take a labelled sponsor slot with a logo, a short block of copy and a link, a product spotlight, or a solus placement where the whole issue is given over to one campaign. Delivery and engagement for the campaign are reported back to you afterwards.

Sponsored articles

A long form article about your technology, programme or company, published in the editorial sections and kept live permanently, with links to your listings. You can supply the copy or our team can write it from a briefing and your material. Sponsored articles are clearly labelled, are held to the same standards of accuracy as our own writing, and are indexed and searchable like any other article. We do not publish attacks on named competitors, and we do not accept content that would need export controlled or classified material to make sense.

Event promotion

Exhibitions, conferences, seminars and webinars can be promoted through a featured entry in the events calendar, a countdown placement on related category pages, newsletter inclusion in the weeks before the event, and a follow up article afterwards. Organisers, pavilion hosts and exhibitors taking a stand can all be supported.

How it works

1. Tell us what you sell, which categories and countries matter to you, and your budget and timing.
2. We propose a placement plan and send the current rate card, with formats, deadlines and availability.
3. You confirm the booking and supply creative, or we produce it from your material.
4. The campaign goes live and you receive a report at the end of the period.

Our advertising standards

Paid placements are always labelled. They never change how a company, product or person is described in the directory, and they do not alter the ranking logic behind our comparison and Top 10 pages. We decline advertising that is misleading, that would require restricted or classified material, or that we cannot substantiate.

Get the rate card

Rates depend on the placement, the category and the length of the booking, and package and long term discounts are available. Write to us through the contact page with a short brief and ask for the current rate card. If you are not listed yet, start with a free listing at List Your Company.